Pirelli is the fifth largest operator in the world within the tyre industry and a world leader in tyre manufacturing and will shortly be celebrating an outstanding 130 years in the industry. Pirelli spans across four continents and is also available in over 160 countries. When it comes to development and research they are world class.
Consumers should be extremely confident in the performance and reliability that goes hand in hand with the brand. This leading Italian manufacturer most definitely doesn't stand still as they long to be recognized for their exclusiveness by using innovative technologies to ensure they are at the top of their game.
Back in 2011 Pirelli were delighted to become the official tyre supplier of Formula 1 which has led them to enhance their overall development by ensuring that all their tyres meet the industry guidelines. The P Zero which was launched back in 1987 has continued to be used in motor sport due to its enhanced control, handling, braking performance and is also excellent in wet conditions which is why it is now a standard tyre on a lot of premium vehicles. The P Zero, winter Sottozero 3 and Scorpion Zero All Season has also gained original equipment (OE) approval from BMW, Land Rover, VW, and Volvo. Therefore meaning it equates to 50% of Pirelli's entire portfolio.
In 2016 Pirelli decided that the Geneva Auto Show would be the best place to showcase its success in ‘prestige’ and ‘premium’ of the European car market. It was at this show that it was revealed Pirelli had 51% market share of the prestige vehicle fitments and 32% market share of the premium vehicle fitments which only goes to show why they are amongst the fifth largest tyre operators in the world.
When purchasing a Pirelli you have complete peace of mind and here at Phillips Tyres, we stock a wide range of all seasons and various car models so why not pop in or give us a call. Alternatively, why not use our easy online ordering facility by simply entering your tyre size or vehicle registration number
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